our branding process
Our job is to understand the core of who you are and who your target audience is. On this journey, we are your advocates. We are here to help you become your own branding expert, telling your story visually and verbally.
Before moving into design, we take our clients through the brand discovery process. We dig deep with questions that get to the heart of the story behind your brand. Then, with this sharp focus, we visually tell your story, bringing your brand to life with a logo and other compelling branded elements. We design the unforgettable story of your brand, paying attention to every detail.
S T E P 1
The brand discovery process is filled with thought provoking questions and exercises to get to the core of who you are, where you’re going, and how to best get there.
Your brand is the core and perceived image of your business; the emotional connection your client feels when engaging with you on a digital or social level; the tone of your voice in your phone conversations and blog posts; your marketing strategy; even your wardrobe.
Working through these exercises will help you figure out what you want that experience to be. It will unfold your beautiful story and create an authentic and lasting brand by defining your core, vision, values and tone of voice.
S T E P 2
After reviewing the brand discovery and inspiration, we start conceptualizing and sketching out ideas. Then three visual brand directions are presented including mood boards, color palates and initial logo drafts.
You will have the opportunity to give detailed feedback on the initial concepts and your first round of revisions, which will be critical in moving your brand in the right direction.
Once a final direction has been chosen and we have reviewed your feedback, we will get back to work on the final iterations!
S T E P 3
We present the final brand for approval, with one last round of minor revisions. Once the brand has been finalized, a brand style guide will be created, and all of the final files will be packaged and delivered to you.
Then we will move on to supporting collateral including stationary, business cards, social media graphics and web design.
Our complete branding package includes:
+ BRAND WORKSHOP + BRAND CONSULTATION
+ 3 COMPLETE DESIGN CONCEPTS
+ 2 ROUNDS OF REVISIONS
+ DELIVERY OF DIGITAL FILES
+ BRAND GUIDE
+ USAGE GUIDE FOR LOGO AND SUBMARKS
+ PRINT & WEB COLORS
+ TYPOGRAPHY RECOMMENDATIONS